G-STAR x BURNA BOY

G-STAR SS 2024 global brand campaign, starring Grammy award-winning universal music talent Burna Boy, the king of Afro-Fusion. The video is shot in London and directed by the multi award-winning director Dave Meyers debuting Burna Boy's song 'On Form'.

The black-and-white aesthetic pays homage to G-STAR’s creative heritage, yet with a contemporary twist, and shows Burna Boy’s dance crew performing his singular ‘stomp’, spreading his infectious rhythm through the city.

Soundtrack: "On Form" by Burna Boy
Director: Dave Meyers
Creative Direction: Joris Kuijpers
Production: Radical Media

See more on g-star.com/stories/collaborations/burna-boy